Pushing the Numbers in Marketing : A Real-World Guide to Essential Financial Analysis
Language: English
Published by Bloomsbury Publishing USA, 1992
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 24.90
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 4139230-20
- Title
- Pushing the Numbers in Marketing : A Real-World Guide to Essential Financial Analysis
- Author
- Rados, David L.
- Publisher
- Bloomsbury Publishing USA
- Publication year
- 1992
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899307361
- ISBN 13
- 9780899307367
- Item weight
- 1.012 pounds
- Dimensions
- N/A
This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points.
After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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