Put Your Business Online Simply : A Guide for Accelerating Your Business on the Internet

Cammann, Erin; Mayor, Pankaj; Razdan, Rahul

ISBN 10: 1499527276 / ISBN 13: 9781499527278

Published by CreateSpace Independent Publishing Platform, 2014

About this Item

Unread book in perfect condition.

Seller Inventory # 21606832

Bibliographic Details

• Title: Put Your Business Online Simply : A Guide for Accelerating Your Business on the Internet
• Publisher: CreateSpace Independent Publishing Platform
• Publication Date: 2014
• Language: English
• ISBN 10: 1499527276
• ISBN 13: 9781499527278
• Binding: Soft cover
• Condition: As New

About this title

Synopsis

The Internet offers savvy small business owners the ability to compete with Fortune 500 companies at an affordable price. However, many small businesses are not taking advantage of these new online opportunities. There is a gap between what the Internet has made possible and what many small businesses are currently doing. Using real-life examples, the authors of “Putting Your Business Online…Simply” explain how small business owners can use the power of the Internet to improve the operation and performance of their businesses. This book examines the New Normal in business, including how the Internet has impacted traditional marketing and advertising. It explores the various tools that have become available to help a small business owner manage a business online, and it discusses the benefits of using them. It walks you through website design, development, and maintenance. This book demystifies commonly used jargon such as SEO, SEM, social networks, web analytics, CRM, content marketing, and data mining in the context of a small business. It shows how digital marketing can be leveraged to improve your business performance and how an online storefront, online advertising, online scheduling, online payments, mobile websites, blogs, newsletters and other social media can be integrated into your business strategy for maximum impact. With thoughtful analysis and practical advice, “Putting Your Business Online…Simply” gives you a ready grasp of the opportunities awaiting your business in the online world.

About the Author

Rahul Razdan is a veteran executive from the electronics industry. Over his 25 years executive management, he worked at places such as IBM, Digital Equipment Corporation, and Cadence Design Systems. Over the last six years, Rahul has shifted his focus from corporate america to high technology startups. His most recent startup was in the area of wireless power and was acquired by Qualcomm Corporation. Before his most recent book, Rahul focused his writing on numerous technical articles and patents (over 20). His Phd Thesis has been considered a landmark in the area of re configurable computing. Rahul holds a PhD in Computer Science from Harvard University, and a MS/BS from Carnegie-Mellon University. For the last three years, Rahul has focused his energies on ways to help small business become much more powerful with the use of technology. If small business can be more effective, the whole US economy can grow, and perhaps the current malaise in employment can be solved.