Putting Purpose Into Practice: The Economics of Mutuality

This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.

Colin Mayer, Peter Moores Professor of Management Studies, Saïd Business School, University of Oxford,Bruno Roche, Founder & Executive Director, Economics of Mutuality

Colin Mayer is the Peter Moores Professor of Management Studies at the Saïd Business School, University of Oxford. He is a Professorial Fellow of Wadham College, Oxford and an Honorary Fellow of Oriel College and St Anne's College, Oxford. He is a Fellow of the British Academy and the European Corporate Governance Institute. He is a member of the UK Government Natural Capital Committee and the Board of Trustees of the Oxford Playhouse. He was appointed Commander of the Order of the British Empire (CBE) in the 2017 New Year Honours for services to business education and the administration of justice in the economic sphere.


Bruno Roche is the founder and leader of the Economics of Mutuality initiative, a new school of thought and disruptive model for economic performance. He is the former Chief Economist of Mars, Incorporated and Managing Director of the Mars internal think tank 'Catalyst,' which has been the laboratory for developing, testing, and incubating the Economics of Mutuality since late-2006. He co-created the Economics of Mutuality Laboratory at the Saïd Business School, University of Oxford in 2014 and at the China-Europe International Business School (CEIBS) in 2019. In 2020, with the support of Mars, Incorporated, he co-founded the Economics of Mutuality Foundation, a public interest not-for-profit with the purpose to share and further develop the Economics of Mutuality with like-purposed organizations (in business, finance, and management schools).