Synopsis
Social media has the power to change everything. It is simply that impactful. How we communicate and collaborate. How we lead and how we learn. How we engage and communicate with the people that work for us and buy from us. How we do the day job. Who has power. Who is considered to be a leader. How and where we do the work that we do. We live in an increasingly open and transparent world. Social media offers greater opportunities to rethink some of the old ways of working than organisations have had before. This book will explain why understanding social and getting social is important for individuals and organisations alike, and why, whatever your personal perspective on all things social media, you cannot ignore it. The authors share their own experiences of what social has done for them professionally, and will give you some ideas on how to implement social for you or where you work. How to build your business case, how to overcome the obstacles of implementing social, and managing both the practicalities and the myths. This is the social world. Are you ready?
About the Author
Gemma Reucroft Gemma Reucroft is an HR Director in the healthcare industry. Gemma is a Fellow of the CIPD, and a regular speaker and writer on a variety of HR topics including employee engagement and social media. Gemma describes her HR philosophy as being all about doing good people stuff. Gemma is a blogger on all things HR, and has two blogs www.hrgemblog.com and www.careergem-blog.com Gemma is a regular conference blogger, and also writes for the HR Director Magazine, as well as being a member of the HR Director Magazine editorial panel. Gemma also contributed to the best-selling HR books, Humane, Resourced and Humane, Resourced 2. Gemma has held a variety of HR roles including leading teams in employee relations, resourcing, service delivery, internal communications and business partnering. Many of her roles have involved transforming HR teams and developing effective HR solutions and policy. Gemma has an MA in Employment Law and Industrial Relations from Keele University and is also a mediator and coach. A big fan of all things social media, you can also find her on twitter as @HR_Gem. Tim Scott Tim is an HR professional and Chartered Fellow of the CIPD with almost twenty years of generalist experience in roles across the private, public and voluntary sectors. A self-confessed social media convert, Tim is active on Twitter (as @TimScottHR), blogs at www.timscott.net and for a number of other sites and contributed chapters to both volumes of the best-selling “Humane, Resourced” series. Tim is currently Head of People & Organisational Development for Brook, the UK’s leading provider of sexual health services and advice for young people. Throughout his career he has worked effectively with senior management teams, developed people-focused HR teams and designed and implemented business-appropriate people practices, often in organisations which previously had little or no dedicated HR leadership. He says his career aim is simply “to make things better” wherever he is working
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