Putting Stakeholder Management into Practice

Margit Huber

ISBN 10: 3540206914 / ISBN 13: 9783540206910

Published by Springer Berlin Heidelberg, Springer, 2004

About this Item

Druck auf Anfrage Neuware - Printed after ordering - Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following 'How to achieve excellence in Stakeholder Management', which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.

Seller Inventory # 9783540206910

Bibliographic Details

• Title: Putting Stakeholder Management into Practice
• Publisher: Springer Berlin Heidelberg, Springer
• Publication Date: 2004
• Language: English
• ISBN 10: 3540206914
• ISBN 13: 9783540206910
• Binding: Buch
• Condition: Neu
• Dimensions: 241W x 160H x 15D millimeters 241 millimeters width by 160 millimeters height by 15 millimeters depth
• Weight: 448 grams

About this title

Synopsis

Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.