Putting Stakeholder Management into Practice

Margit Huber (u. a.)

ISBN 10: 3662312379 / ISBN 13: 9783662312377

Published by Springer, 2014

About this Item

Putting Stakeholder Management into Practice | Margit Huber (u. a.) | Taschenbuch | x | Englisch | 2014 | Springer | EAN 9783662312377 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Seller Inventory # 105143598

Bibliographic Details

• Title: Putting Stakeholder Management into Practice
• Publisher: Springer
• Publication Date: 2014
• Language: English
• ISBN 10: 3662312379
• ISBN 13: 9783662312377
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 235W x 155H x 11D millimeters 235 millimeters width by 155 millimeters height by 11 millimeters depth
• Weight: 289 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.