The Pyramid Principle is a way of writing that will enable you to present your thinking so clearly that the ideas will move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Author: Barbara Minto runs her own consultancy teaching the Pyramid Principle to top executives.

About the Author

Barbara Minto developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations. She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.

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