QUOTE to CA$H : The Intelligent Out-Come Based Approach to Transforming Your Business

Intelligent Quote-to-Cash identifies the most common sales and revenue process challenges companies face and how they can achieve improved deal accuracy, faster time-to-market, simplified processes, higher sales effectiveness, bigger deal size, more opportunities discovered, higher win rates, and greater understanding how businesses can improve their margins. These insights are validated through the success story of Kirk Krappe’s revolutionary software company, Apttus.

Under Krappe’s leadership, Apttus has become the defining Intelligent Quote-to-Cash solution provider, enabling companies of all sizes to create a new front office in the cloud. On average, companies that have followed the principles outlined in Intelligent Quote-to-Cash have realized 105 percent larger deal sizes and 28 percent shorter sales cycles.

Intelligent Quote-to-Cash is ideal for any reader involved in driving significant business outcomes within sales, marketing, legal, finance, IT, or management operations to drive revenue for their company and maximize customer experiences.

Having watched the huge growth of the Quote-to-Cash industry over the last several years, it s clear that this technology is long overdue and is now being received with open arms. With leadership and market demand like this, I m looking forward to seeing where it goes next. --Tom Taulli, Forbes.com

Success in almost every business and organization comes down to how well leaders can execute on their revenue cycle. In his book Quote-to-Cash Krappe shares these insights from his experiences building Apttus. As CEO, his company Apttus pioneered the end to end automation of quoting, configuration, contract management, and billing facilitation in the cloud. The book shares the different trends and issues emerging from the end-to-end automated processes that create a new front office in the cloud More importantly, readers will learn how they can leverage their transactional systems quote to cash in order to identify actionable insights to transform their business. --R Ray Wang, Founder and CEO, Constellation Research, Inc. and best-selling author of Disrupting Digital Business