Qualitative Methods in Digital Inquiry

Qualitative Methods in Digital Inquiry shows how to design, conduct, and analyse qualitative research in online and technology-rich settings, from virtual ethnography and netnography to visual and arts-based approaches.

Written for PhD students, early-career researchers, and instructors across the social sciences and management, the book also supports applied researchers in UX, market research, and organisational development.

Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.

Iga Lehman is an associate professor at WSB University, specializing in discursive leadership, socio-cultural and linguistic marginalisation, and discourse community diversity.

Katarzyna Szczepańska-Woszczyna holds a postdoctoral degree in economic sciences and is a Vice-Rector for Research and Education at WSB University, specializing in management and quality sciences, with a focus on HRM, innovation, knowledge transfer, and sustainability