If you′re looking for a resource that clearly outlines practical techniques and methods for conducting qualitative research in organizational settings, then this is the book for you. Covering a diverse range of methods, this invaluable book focuses on qualitative approaches in practice. After considering the role and distinctive features of qualitative methods in organizations, the contributors outline a number of different approaches and techniques. The purpose, rationale, and context of each approach is described and guidelines on when and how they might be used are presented. Case examples illustrate costs and limits as well as advantages of each technique. A special feature of this volume is its attention to range and diversity: Alongside well-known methods such as interviewing, participant observation, and case studies, newer approaches like stakeholder analysis and tracer studies are included.

About the Author

Catherine Cassell is a Senior Lecturer in Organizational Behaviour at the Sheffield Business School, Sheffield Hallam University.

Gillian Symon is Lecturer in Organizational Psychology in the School of Psychology, University of Wales, College of Cardiff.

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