Qualitative Research for a Digital World: A Practical Guide
Language: English
Published by SAGE Publications Ltd, 2025
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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- Title
- Qualitative Research for a Digital World: A Practical Guide
- Author
- Mogaji, Emmanuel; Jain, Varsha; Sharma, Himani
- Publisher
- SAGE Publications Ltd
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1529621518
- ISBN 13
- 9781529621518
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.
This book will provide you with
· The knowledge you need to advance your qualitative research understanding across all disciplines.
· A practical reflection of the application of relevant research methodologies.
· An overview of research ideas, cases, and examples.
With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.
Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.
Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).
Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).
Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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