Practical and straightforward, this book is a multidisciplinary introduction to the process of planning, conducting and analysing qualitative research, from selecting appropriate methods to publishing your findings. Built around the authors’ Qualitative Research Cycle – consisting of the design, data collection and analytic cycles – this pragmatic guide clearly demonstrates the steps you need to take to ensure your research is rigorous and robust.

Drawing on decades of experience teaching workshops, the book is packed with techniques and tools to help you turn theory and method into research practice. This second edition:

Showcases the importance of linking research design to data analysis, helping you avoid potential pitfalls and get the most out of your data
Highlights the relevance and wide application of qualitative methods with an array of international examples of real field research and interdisciplinary case studies
Gives clear guidance on writing qualitative research, including how to respond to critiques of qualitative methods
Has a renewed focus on evaluating quality in qualitative research, ensuring your work is valid, reflexive and ethical

Offering tried and tested research tools like interview guides that you can apply to your own projects and supported by online resources including checklists and reflective questions, this book is the perfect companion for anyone looking to complete a successful project using qualitative research methods.

About the Author

Dr. Monique Hennink is an associate professor of global health at Emory University. She has particular expertise in applying qualitative methods to public health research. She has authored five textbooks on qualitative research and developed the “QUAL-WORKS” training program for public health professionals. Her research focuses on behavioral aspects of public health issues by understanding the social, cultural, and contextual influences on behavior in order to develop effective health interventions. Her research focuses primarily on sexual and reproductive health, sanitation behavior, chronic disease management, women’s empowerment, and microcredit. She conducts research in multiple study contexts throughout Africa, Asia, UK, and USA.

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