Qualitative Researching with Text, Image and Sound: A Practical Handbook for Social Research

`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong′ - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research′

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Educated in Switzerland (Psychology and Economic History), and the UK (LSE, Social Psychology) and is currently Professor in Social Psychology and Research Methodology at the London School of Economics and Political Science, and a Research Fellow at the Science Museum in London. He taught internationally in France, Sweden, Switzerland, Brazil and Bulgaria, and advised national and international bodies on the public understanding of science.


Expert and lay representations of risk; social and ethical implications of biotechnology; qualitative research methods; risk and trust; science in society and society in science; beliefs and attitudes