A Qualitative Study of the E-Commerce Process: An Entrepreneurial Perspective

Eric Pedersen

ISBN 10: 3639069080 / ISBN 13: 9783639069082

Published by VDM Verlag Dr. Mueller e.K. 2008-08-01, 2008

About this Item

Seller Inventory # 6666-IUK-9783639069082

Bibliographic Details

• Title: A Qualitative Study of the E-Commerce Process: An Entrepreneurial Perspective
• Publisher: VDM Verlag Dr. Mueller e.K. 2008-08-01
• Publication Date: 2008
• Language: English
• ISBN 10: 3639069080
• ISBN 13: 9783639069082
• Binding: Paperback
• Condition: New

About this title

Synopsis

This research provides an experiential perspective of the process used by successful electronic commerce entrepreneurs. A big picture view or model of the electronic commerce process emerged from over fifty observations, interviews, and follow-up interactions. Observations, interviews, and follow-up interactions provided a rich description of the electronic commerce process elements as well as key inter-relationships of process elements. Emergent themes included (a) utilization of e-commerce process, (b) process inter-relationships, (c) fundamental knowledge, skills, and abilities, (d) opportunity assessment, (e) market research, (f) competitive assessment, (g) strategy development, (h) financial development, (i) risk assessment, (j) technical development, (k) web review, (l) technical management, (m) launch and implementation, and (n) on-going innovation. Inter-relationships between the themes were identified and explored.

About the Author

Dr. Eric Pedersen is an entrepreneur, professor, author, husband, and father of three. Dr. Pedersen has started numerous successful electronic commerce corporations. He is a professor at Dixie State College and teaches web development and e-commerce. Eric is married to Stephanie Pedersen and they have three children, Joshua, Jessica, and Jacob.