Quality Control of Andalusian Golf Courses: Analysis of the Quality of Services Provided to Internal and External Clients of Golf Courses in Andalusia

Pradas García, Marcos

ISBN 10: 6202585242 / ISBN 13: 9786202585248

Published by Our Knowledge Publishing, 2020

About this Item

Seller Inventory # 26397290322

Bibliographic Details

• Title: Quality Control of Andalusian Golf Courses: Analysis of the Quality of Services Provided to Internal and External Clients of Golf Courses in Andalusia
• Publisher: Our Knowledge Publishing
• Publication Date: 2020
• Language: English
• ISBN 10: 6202585242
• ISBN 13: 9786202585248
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Golf is the sport with the greatest tourist, economic and social impact in the world. This has led to the need for sports managers to adapt to the demands of the sector and its evolution, which is why they need specific tools to be applied in the context of golf.This research aims to measure the quality of Andalusian golf courses, according to the opinion of their users and workers (manager and greenkeeper), using different tools and scales of measurement.In addition, the services provided are analysed. For this purpose, three different studies were carried out, each with its own methodology and specific procedures, where 652 users from 17 golf courses in Andalusia were surveyed, based on a questionnaire adapted from the Customer service quality survey, Golf Course de Crilley, Murray, Howat, March and Adamson (2002). Two other studies were also carried out using ad hoc structured questionnaires in 24 golf clubs in Andalusia.