Quality Management in New Product Development

Quality Management in a company comes of age when it is effectively applied to new product development. First published as a series of articles in Kenshu, this book by Hitoshi Kume fills a void. Kume not only demonstrates the application of techniques but also leads us through a journey that reveals all the steps in the process of successful product development. His insights give us a definitive work on the subject. This book is of course mandatory reading for anyone involved in product development or design. It also makes great reading for production engineers and marketing professionals. Profit-centre heads and chief executives who want to make success in new products a habit will find outstanding value.