Quantitative Methods for Business Research

Duignan, John

ISBN 10: 1408064820 / ISBN 13: 9781408064825

Published by Cengage Learning EMEA

About this Item

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Seller Inventory # ABBB-236347

Bibliographic Details

• Title: Quantitative Methods for Business Research
• Publisher: Cengage Learning EMEA
• Language: English
• ISBN 10: 1408064820
• ISBN 13: 9781408064825
• Binding: Soft cover
• Condition: New

About this title

Synopsis

You don't need to be a mathematician to be able to use statistics effectively...Lots of business students worry that quantitative methods is all about mathematics and statistics, capable of being utilized by a chosen few. Quantitative Methods for Business Research Using Microsoft Excel is here to show you that all students can use quantitative methods successfully as part of research. This book and its online resources approach quantitative methods with the assumption that applying the powerful statistical tools available in Excel doesn't require any special competence in mathematics or statistics. It's all about knowing which tools to use and how to use them, not what makes them work (the mathematicians did that behind the scenes and we all thank them). This book aims to promote two things: the conviction that quants is well within your capabilities; and an enduring interest in the subject that will carry you on beyond the ambition and scope of this work.

About the Author

John Duignan has lectured in Economics, International Business, and Quantitative Methods at the University of the West of Scotland. He was Associate Lecturer at the Surrey European Management School, and Visiting Lecturer at several French Business Schools and Universities, including Montpellier, Toulon, Annecy and Le Havre. John plays the saxophone at a level where he can only get better.