: Este libro, titulado 'Quantitative Methods in Marketing', es una obra que explora los m�todos cuantitativos aplicados en el �mbito del marketing. Publicado por Cengage Learning EMEA en 1994, el libro ofrece un an�lisis profundo de las t�cnicas y herramientas estad�sticas utilizadas para la toma de decisiones en marketing. Dirigido a estudiantes y profesionales del sector, este libro proporciona una base s�lida para comprender y aplicar los m�todos cuantitativos en la pr�ctica del marketing. EAN: 9780030990205 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Quantitative Methods in Marketing Autor: Graham J. Hooley| Michael K. Hussey Editorial: Cengage Learning EMEA Idioma: en P�ginas: 288 Formato: tapa blanda.

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Bibliographic Details

Title: Quantitative Methods in Marketing
Publisher: Cengage Learning EMEA
Language: English
ISBN 10: 0030990203
ISBN 13: 9780030990205
Binding: Soft cover
Condition: Good

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