Quantitative Modelling in Marketing and Management
Language: English
Published by World Scientific Pub Co Inc, 2012
- Hardcover
- New
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: New
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- Title
- Quantitative Modelling in Marketing and Management
- Author
- Moutinho, Luiz (EDT); Huarng, Kun-huang (EDT)
- Publisher
- World Scientific Pub Co Inc
- Publication year
- 2012
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 9814407712
- ISBN 13
- 9789814407717
"Synopsis" may belong to another edition of this title.
From the Back Cover
Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.
This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
"About the title" may belong to another edition of this title.
GreatBookPricesUK
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