Discover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century.

Illuminating their journeys of self-expression, identity formation, and resistance within the fashion industry, Queer and Trans Fashion Brands highlights the resilience, creativity, and cultural contributions of the interviewees, showing how they serve as agents of change, actively challenging heteronormative norms. Kelly L. Reddy-Best draws upon an intersectional feminist framework, to offer a nuanced examination of the production, distribution, regulation, and consumption of the products and media associated with these brands and their collective impact on the fashion industry.

Featured brands:
All is Fair in Love and Wear; Audio Helkuik; Beefcake Swimwear; Bluestocking Boutique; Dapper Boi; FLAVNT Streetwear; FtM Essentials; gc2b; Greyscale Goods; Kipper Clothiers; Kirrin Finch; Let's Be Brief; NiK Kacy Footwear; Outplay Swimwear; Play Out Apparel; Queer Supply; Rebirth Garments; Show and Tell Concept Shop; Strapping Sacramento; Stuzo; TH�Y Custom Clothier; TomboyX; TransGuy Supply; WE ARE MORTALS

About the Author

Kelly L. Reddy-Best is a Professor in Fashion Design and Merchandising and Chair of Family and Consumer Sciences at Illinois State University, USA. In her research she examines the interrelationships of dress, identity, consumption, regulation, and the fashion system through a social justice lens.

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