Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

Koch, Jim

ISBN 10: 1250070503 / ISBN 13: 9781250070500

Published by Flatiron Books, 2016

About this Item

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Bibliographic Details

• Title: Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two
• Publisher: Flatiron Books
• Publication Date: 2016
• Language: English
• ISBN 10: 1250070503
• ISBN 13: 9781250070500
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon

“Boston Beer’s Jim Koch offers readers a six-packof wisdom.” – The Boston Globe

"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journeyis motivated by a deep commitment to making superb products and building aunique culture that reinforces innovation and risk-taking. This book tells acompelling story about how he did it. The lessons will be invaluable for anyonestarting a business or building a career."
―Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co

Pull up a chair and crack open a Sam Adams. It’s time to leave behind business as you know it.

Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launchinga successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching yourown thirst – or someone else’s?

About the Author

Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. He founded the company in 1984 using his great-great-grandfather’s recipe and set to the task of revolutionizing American beer. Samuel Adams Boston Lager has been an important catalyst in the American craft beer revolution for more than thirty years, bringing full-flavored, award-winning beer to the American beer landscape. The Boston Beer Company has become one of the leading American craft breweries and now accounts for just over 1 percent of the U.S. beer market. Jim and his family reside in Newton, Massachusetts, home of the Fig Newton.