Authentic power-the power to consistently obtain what we truly desire-comes from within. Such power, the power to determine your own destiny, isn't achieved by imposing your will on others. In fact, Ross Lawford explains, power based on authority, control, strength, and status is not only ineffective, it is usually short-lived or more illusion than reality.
Drawing on psychology, theology, and business, Lawford outlines a new view of power based on authenticity and provides practical pointers for achieving your deepest desires without manipulation, coercion, or intimidation. He provides strategies for applying this new view of power in every aspect of your life-including your work, your family, and personal relationships.

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G. Ross Lawford brings to his writing his professional experience as a research scientist, university professor, business executive, wellness coach, facilitator, and consultant. Just as importantly, he incorporates into his writing reflections on his roles as son, parent, brother, spouse, friend, and volunteer leader in community organizations such as the Board of the local hospital.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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