The Quest for Identity: Corporate Identity, Strategies, Methods and Examples

Schmidt, Klaus,Ludlow, Chris

ISBN 10: 0304334111 / ISBN 13: 9780304334117

Published by Cengage Learning EMEA, 1996

About this Item

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Bibliographic Details

• Title: The Quest for Identity: Corporate Identity, Strategies, Methods and Examples
• Publisher: Cengage Learning EMEA
• Publication Date: 1996
• Language: English
• ISBN 10: 0304334111
• ISBN 13: 9780304334117
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Includes dust jacket.

About this title

Synopsis

Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current European knowledge of the subject and illustrates the analysis with case studies of foremost companies. Describing the conditions for critical success, the authors consider corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and design. High-profile case studies include McDonalds, Ford and London Underground.