(View this introduction in Chinese Version, please go to: blog.sina.com.cn/u/2574064533)
If you are a Chinese language teacher or a researcher on this area, you can try to plan a new role: to work as a "developer" of the textbooks or any other types of resources on learning Chinese language, and then to have them published.
This expanding in your role means something new: more learners will benefit from your knowledge and experience, and they will also pay back to you.
Probably you will think it is difficult to make this change for reasons such as "I have never done this job before", or "I really lack the marketing experience", etc. Actually, you will change your idea after reading this guide book. It brings you essential knowledge along with practical the "Hows", thus helps you to make your first step.
Now, it is time to start!
Contents
Chapter 1: Facing a Blue Sea: General View on Market
Chapter 2: Balance between "Ins" and "Outs": Product Segmentation
Chapter 3: Draw an Ideal Sketch: Product Designing
Chapter 4: Go in an Express Way: Controlling and Management
Chapter 5: Convert knowledge to Wealth: Publishing and Gaining
Chapter 6: Secure your way: Intellectual Property Protection
Chapter 7: Cases and Reports
I once heard that everyone carries a mission when he or she comes to this world. In 2003 I started working as a professional developer -- an author. At that time, I undertook a task for developing the textbook for a fifty-episode TV show that was specially produced for Chinese language learners. This project was one of the nationally planned publishing projects, and it was then awarded as one of the "Best 10 Textbooks for Learning Chinese" by Hanban that year, which gave me more confidence in my future work. While working on the projects that followed, I found that there was a large gap, both in quantity and quality, between the products for learning Chinese and those for learning other global languages (such as English or French). Undoubtedly, those learning the Chinese language deserve high-quality learning products as well, so I established a small company, specializing in the research and development of learning products. Soon I found that there were too many things that were still not ready, and later on, I stopped the operation of the company. However, I never stopped my work. In 2007, I became an employee of Hanban/Confucius Headquarters, where I worked in various departments during the next seven years. In this marvelous organization, I undertook many challenging and exhilarating tasks, such as: developing a giant website for online learning, constructing the education resources in cooperation with some famous organizations, and even handling the press matters of the Confucius Institutes all over the world. I finally found that I am more suited for being a "craftsman" than anything else. In the spring of 2013 I left the place where I had been working for seven years and fully committed to creating books and other related products for learners. Compared to my earlier role, I am not only a professional author but also a producer, carrying more work and responsibility. Most people find great pleasure in thinking and creating in their own way, but it also calls for more hard work to make any progress. In the coming days, I will do just like many others would do with their own dreams. I want to fulfill my mission well: to create good things for learners so that they can learn this ancient and vibrant language in a much easier and interesting way.
