Title: Quick Guide Digitale B2B-Kommunikation: Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen (German Edition)
Publisher: Springer Gabler
Publication Date: 2018
Language: German
ISBN 10: 365814212X
ISBN 13: 9783658142124
Binding: Soft cover
Condition: New

About this title

Synopsis

Dieses Buch gibt einen kompakten �berblick �ber alle digitalen Kommunikationskan�le, die B2B-Unternehmen zielgerichtet f�r sich nutzen k�nnen, um Kunden auch in Zukunft auf sich aufmerksam zu machen, sie zu gewinnen und zu binden. Der Autor beschreibt, wie B2B-Unternehmen Content Marketing und Online-PR f�r sich nutzen, warum Videos hilfreiche Werkzeuge sind und welche Rolle Influencer bei der Ansprache von Business-Zielgruppen spielen. Er erkl�rt, wie Suchmaschinenoptimierung (SEO) funktioniert und welchen Regeln Social Media, Word of Mouth oder Unternehmensblogs unterliegen. Machen auch Sie einen Reality-Check Ihres Unternehmens und finden Sie heraus, mit welchen Kommunikationsma�nahmen Ihr Unternehmen nachhaltig in Kontakt mit der Zielgruppe treten kann. Ein direkt anwendbares Buch, das Sie mit Transfer�bungen und Fragen f�r die Zukunft r�sten und inspirieren soll.

About the Author

Michael C. Schmitt, Inhaber der Agentur schmitt kommuniziert, ber�t Unternehmen seit �ber einem Jahrzehnt in der internen und externen Kommunikation. Der gefragte Experte unterst�tzt konzeptionell und operativ bei Content-Strategien, Pressearbeit und digitalem Marketing �ber s�mtliche Touchpoints hinweg. Zudem f�hrt er Medien- und Kommunikationstrainings durch und moderiert Workshops.

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