Quick Guide to the Four Temperaments and Creativity: A Psychological Understanding of Creativity

The Quick Guide to the Four Temperaments and Creativity was written for you to easily access your natural creative abilities and to support their use in service of innovation. Innovation is the process by which ideas for new or improved products, processes or services are developed and commercialized in the marketplace. Innovation starts with creativity--using new ideas and new criteria to arrive at surprisingly relevant results. Innovation exists because of creativity.

To achieve innovation you need to tap the creativity of the people involved. Idea generating, idea selection, implementation strategies, and ultimately your innovative success depends on the people involved in each of these activities and how they perceive their capabilities to achieve breakthrough solutions. This booklet can be used to support your innovation process to; become more competitive, build customer loyalty, create confidence with investors, improve the quality of decisions, and enable all employees to be more effective.

Marci Segal, M.S., Creative Studies
Marci Segal, president of CreativityLand, Inc., and executive producer of Passport to Innovation, began her professional career over twenty years ago as a civil servant with the federal government. Frustrated by that experience, she headed off to study creativity and innovation at the International Center for Studies in Creativity at the State University of New York College at Buffalo. Returning to Toronto as the first Canadian with this education, she held progressive positions as a qualitative market researcher and creativity specialist. She has been a consultant to organizations, leading creativity and innovation sessions, since 1984.

Marci is now a renowned expert in creativity and innovation. She uses the principles of creative studies and psychological type to help organizations develop a "best work" environment for innovation. She is a life member of the Creative Education Foundation, a senior faculty member at the Creative Problem Solving Institute in Buffalo, New York, an MBTI Qualification Instructor since 1993 with Type Resources Inc. and an associate faculty member of the Temperament Research Institute.