Quick Guide Product Analytics : Wie Sie mit Systemen wie Google Analytics 4 und Co. mehr über Ihre Nutzer und deren Produktakzeptanz lernen können
Language: German
Published by Springer Gabler, 2023
- Softcover
- New

Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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- Title
- Quick Guide Product Analytics : Wie Sie mit Systemen wie Google Analytics 4 und Co. mehr über Ihre Nutzer und deren Produktakzeptanz lernen können
- Author
- Michael Witzenleiter
- Publisher
- Springer Gabler
- Publication year
- 2023
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3658429194
- ISBN 13
- 9783658429195
- Item weight
- 236 grams
- Dimensions
- 210x148x10 mm
In diesem Buch zeigt Michael Witzenleiter Ihnen, wie Sie mithilfe von Produkt-Analyse-Systemen mehr über Ihre Produkte und Nutzer lernen werden.
Das Buch beginnt mit einer Einführung in das Feld der Product Analytics, der Entschlüsselung seiner Komplexität und der Betrachtung seines Wertes für Unternehmen. Die weitere Reise führt Sie über die Entwicklung einer Datenstrategie für Ihr Unternehmen, und dem Zusammenspiel mit anderen Tools (insb. Marketing-Analytics-Tools), bis hin zu fortschrittlicheren Gebieten der Analyse, in denen Sie einige komplexere Analysemethoden vorgestellt bekommen, die Ihnen helfen werden, Ihre Geschäftsergebnisse zu optimieren. Reale Beispiele, wie Product Analytics in verschiedenen Branchen erfolgreich eingesetzt werden können, runden das Buch ab.
Zum Abschluss teilt der Autor wichtige Überlegungen und einen Leitfaden für die Auswahl des richtigen Analyse-Tools. Einem speziellen Exkurs ist GoogleAnalytics 4 gewidmet, einem der Marktführer unter den Analyse-Tools. Zu GA4 erhalten Sie eine Übersicht der Vor- und Nachteile für Ihre Beurteilung, ob GA4 für Ihr Unternehmen geeignet ist.Aus dem Inhalt
- Einführung in Product Analytics: die Grundkonzepte kennenlernen und die Erfolgspotentiale entdecken
- Welche Rolle Product-Analytics-Lösungen in einem Technologie-Stack spielen können (z.B. gemeinsam mit Marketing-Analytics)
- So gelingt die Einführung: Zieldefinition, Datenstrategie, Implementierung-Fahrplan
- Kontinuierlich besser im Einsatz: wie Sie die Analysemethoden Schritt für Schritt verfeinern können
- Checkliste für die Auswahl von Anbietern
- Beispiele für den erfolgreichen Einsatz in verschiedenen Branchen (E-Commerce, Medien/Entertainment, SaaS, Banking/Finance)
"Synopsis" may belong to another edition of this title.
About the Author
Michael Witzenleiter ist ein deutscher Serien-Unternehmer sowie Gründer und Geschäftsführer des KI-Startups Conversion Maker. Er hat sich darauf spezialisiert, wie KI und Analytics in Marketing und Retail gewinnbringend eingesetzt werden können, und ist aufgrund seiner Expertise auch außerhalb des Podcasts CRO.Café ein gefragter Speaker und Autor. Seine Erkenntnisse im Bereich A/B-Testing und Verkaufspsychologie, die er in über 15 Jahren im Onlinemarketing gesammelt hat, hat er bereits in seinem Buch Quick Guide A/B Testing geteilt.
"About the title" may belong to another edition of this title.
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last update: 01/06/2022
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