Title: Quick Guide A/B Testing : Wie Sie Ihr Website- und E-Commerce-Testing erfolgreich auf- und umsetzen
Publisher: Springer Gabler 2021-11
Publication Date: 2021
Language: German
ISBN 10: 3658346485
ISBN 13: 9783658346485
Binding: PF
Condition: New

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About the Author

Michael Witzenleiter ist Gesch�ftsf�hrer Deutschland des f�hrenden A/B-Testing-Tools Kameleoon und Gr�nder des Beratungshauses Conversion Maker. Er blickt auf �ber 10 Jahre Conversion-Optimierungserfahrung und mehr als 200 Kunden im Bereich A/B-Testing zur�ck. Michael Witzenleiter besitzt einen International Executive MBA der Universit�t St. Gallen und lehrt als Dozent diverse Digital-Analytics-Themen seit �ber 12 Jahren.

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