Quitters Never Win

With brand new material exclusive to this Updated American Edition, here—in his own words—is the story of the newest member of the Ultimate Fighting Championship Hall of Fame, Britain’s own Rocky Balboa, Michael Bisping

Featuring an entirely new chapter for U.S. readers, the story of his induction into the UFC Hall of Fame, fresh insights about his fighting career, never-before-told stories about his film and TV career, and a harrowing account of his fighting off attempted kidnappers while filming in South Africa, Quitters Never Win tells the incredible story of how he went from rough and humble beginnings and then on to a legendary mixed martial arts career capped by winning the Middleweight Championship in one of the greatest upsets in UFC history.

“If I quit the first time I tasted defeat, I wouldn’t be here now,” Bisping once said.

The ultimate UFC underdog, Bisping fought his way to Number One contender three times, only to be knocked back each time. But he refused to give in, clawing his way to his first World Title shot at the age of 37—and becoming the first ever British UFC world champion.

Loaded with the humor and brutal honesty that first won him a following on the television show Ultimate Fighter 3, Bisping recounts his record setting 13-year fight career battling the likes of Anderson Silva, Georges St-Pierre, and Dan Henderson.

The most engaging UFC color analyst in recent memory, and a budding film and television star, Bisping tells his story in a way that only he knows how.

Michael Bisping is a UFC Hall of Famer, former UFC middleweight champion of the world, an actor, television presenter and podcaster. During his 13-year career as a professional mixed martial artist, his attacking style and quick-witted personality made him one of the UFC’s biggest stars. He headlined 14 UFC events across the world and battled a who’s who of his era. In June 2016, aged 37, Bisping achieved his childhood dream by becoming the UFC Champion. He was inducted into the UFC Hall of Fame upon his retirement and now serves as an influential color commentator and ESPN analyst. Away from the Octagon Bisping is an actor, television presenter and the co-host of the popular Believe You Me podcast. British by birth, he now lives in California with his wife and three children.

Anthony Evans has been part of the combat sports world all his life. After working as a reporter and media relations expert in boxing, he spent 12 years with the UFC, serving as PR department head and chief of content for UFC Fight Pass. Considered one of MMA’s foremost historians, Anthony also created the modern UFC Hall of Fame. A Sunday Times bestselling author, he has also written for television, radio and over 30 newspapers, magazines and media outlets worldwide. He lives in Las Vegas with his wife and son.