R/GA By Design (Hardcover)

Hardcover. The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.For nearly half a century, R/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levis, and Bed Bath & Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nikes groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R/GA has since become one of the worlds most celebrated creative agenciesrenowned for its obsession with pushing design and technology to its limits. Digging deep into R/GAs archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R/GAs proudest moments. Though its name is most familiar within the marketing and entertainment industries, R/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be. The history of the leading creative agency R/GA - who have pushed the limits of innovation with advertising campaigns, and digital design interfaces which have touched our daily lives for the past five decades. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…