ROI by Design

As a training professional, you fill learning gaps. You know training needs to be effective in the classroom, transferred to the job, and impactful to the organization. But how do you know when you’ve succeeded? You know smile sheets and attendance data aren’t enough, so how do you prove the real value of your training programs?Ultimately, it comes down to measurement...measuring the impact of your training program on your organization.For too long, the training industry struggled to show organizational impact. We’ve been convinced that training ROI can’t be captured. No more.This book describes how to determine organizational impact for every training program you design. With the ROI by Design™ method, paired with Measurable Instructional Design™, you will accomplish the following:

• Develop measurable training programs and quantify their effectiveness
• Incorporate business goals in your design to align with stakeholders
• Collaborate with your business counterparts to create training that works—every time
• Show the before, during, and after progress from all learning programs
• Translate the language of training into the language of business
• Prove the value of your training team
• And FINALLY, provide a real ROI for your training programs

Laura Paramoure, EdD, has more than 25 years of academic and private sector experience in organizational development, training measurement, and training design. She conducted primary research to develop thought leadership on training effectiveness and measurement culminating in her dissertation Perceptions of training and non-training managers of organizational impact measures based on design intent. She also authored Showing Value for Your Training Dollars. Dr. Paramoure regularly speaks about training ROI at seminars for organizations such as American Society of Training and Development (ASTD) and International Society of Performance Improvement (ISPI). She is currently President and CEO of eParamus™, a company that helps organizations of all types and sizes maximize the impact of their training programs.