The ROI of Kindness: The Surprising Secret That Generates Long-Term Results

The curious paradox about the power of kindness, particularly in business is that it doesn't seem to feel powerful at all. In fact, it almost feels too simple to be important. But never forget, simplicity is genius.

As you dive into this empowering little book, you'll soon discover that this simple secret, KINDNESS, can transform your brand, your customer loyalty, your success in attracting and retaining fantastic people, and your organization, moving your team from good to great!

BRIAN BIRO is America's Breakthrough Coach. A major client described him best when he said: "Brian Biro has the ENERGY of a 10-year-old, the ENTHUSIASM of a 20-year-old, and the WISDOM of a 75-year-old! Brian has delivered over 1,800 presentations around the world over the last 30 years. The author of 14 books including his bestseller, Beyond Success, and his brand new The ROI of Kindness, Brian was rated #1 from over 40 Speakers at 4 consecutive INC. Magazine International Conferences. With degrees from Stanford University and UCLA, Brian has appeared on Good Morning America, and CNN. Brian was named one of the top 100 most inspirational graduates in the 75-year history of the UCLA Graduate School of Business. He was also honored as one of the top 65 Motivational Speakers in the World. As a member of the Board of Directors for the Kindness for Kids Foundation, Brian is passionate about ending bullying and teaching children the beauty and power of kindness, compassion, and humility.

MAC ANDERSON is the founder of three successful startups each becoming a leader in its industry. They include Simple Truths, the publishing company; Successories, the leader in marketing products for motivation and recognition; and McCord Travel, the largest travel company in the Midwest. Most recently, he is the founder of Inspire Kindness where the mission is to start a kindness movement that will have a ripple effect around the world. With Inspire Kindness, he also started the Kindness for Kids Foundation, which funds kindness campaigns in grade schools so kids will be less likely to bully once they get to middle school and beyond. Mac has also spoken to many corporate audiences on a variety of topics including leadership, motivation, team building and this new topic, the ROI of Kindness. As an author he has written or co-authored 24 books that have sold over 4 million copies including his bestsellers, 212 One Extra Degree and You Can't Send a Duck to Eagle School.