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Bibliographic Details

Title: The ROI of Membership-Today's Missing Link for Explosive Growth
Publisher: Ryjon Books (edition )
Publication Date: 2014
Language: English
ISBN 10: 0978543408
ISBN 13: 9780978543402
Binding: Paperback
Condition: Very Good

About this title

Synopsis

An excellent book on membership. Learn how to accelerate your member recruitment results. Attracting new members has never been easier. You Have Never Seen Such a Complete Guide on How to Determine, Calculate, & Prove the ROI Your Organization Delivers to Members! Learn how to turn your members into "Member Recruitment Evangelists" Learn how to determine which features of membership are highly valued while low cost to your organization Learn how to write “features of membership” benefit copy that will compel non-members to join With the Foreword by Glenn Tecker, you know it has got to be good. Today's membership organizations must continually prove the return on investment they deliver to members in order to stay relevant. Leaders must see their organization through the eyes of the non-member and be capable of proving the actual yearly sustainable real-dollar ROI that their current members receive in order to maintain high-level member retention and continual new recruitment. Learn how to turn your members into recruiting evangelists. Member-only features as opposed to industry stakeholder benefit How to conduct qualitative research focus group "Rigsbee's Member ROI Valuation Process" for determining the member perceived real dollar value of each member-only feature Average member-perceived value for common features of membership How to conduct "Rigsbee's Member Value/Resource Allocation Framework" exercise Prospective member buying motives How to write persuasive benefit copy for each feature of membership How to conduct your "Strategy Mapping" exercise to compare your organization against marketplace competition How to build your "dazzle 'em with brilliance" rather than "baffle 'em with bulk" member recruitment brochure Steps for your grassroots member-get-a-member campaign

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