Race for Relevance provides a no-nonsense look at todays realities and how associations operate and what they need to do to remain relevant in the future Based on more than 40 years of combined experience working with more than 1 000 organizations the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered The 5 key areas of change are - Overhaul the governance model and committee operations and get the right people focused on the right things - Empower the CEO and leverage staff expertise - Zero in on your member market - Rationalize programs and services-and focus where you can have an effect - Get the supporting technology framework right The book includes worksheets checklists and case studies all geared towards helping association leaders-staff and volunteers alike-to kick off the thought-provoking discussions that are generally at the forefront of change be prepared for those fighting for the status quo and to imple

About the Author

Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm that specializes in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. In the last 25 years, Harrison has consulted with more than 1,200 associations in strategy, planning, marketing, and management.

Mary Byers, CAE, formerly a senior-level association executive, is a consultant and professional speaker. She helps groups gain clarity and focus through facilitating strategic planning retreats, assisting committees and smaller work groups, and helping association staff and volunteers talk through tough issues.

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