Racing Change (Paperback or Softback)
Language: English
Published by Advantage Npd 8/4/2025, 2025
- Softcover
- New

Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
AbeBooks seller since January 23, 2002
Condition: New
US$ 50.05
Quantity: 5 available
Add to basketItem description from seller
Racing Change.
Seller Inventory # BBS-9780999738139
- Title
- Racing Change (Paperback or Softback)
- Author
- O'Connor, Paul J.
- Publisher
- Advantage Npd 8/4/2025
- Publication year
- 2025
- Condition
- New
- Book Type
- Book
- Binding
- Paperback or Softback
- Language
- English
- ISBN 10
- 0999738135
- ISBN 13
- 9780999738139
- Item weight
- 1.76 pounds
RACING CHANGE
The End of Product Innovation and Management as We Know It.Shifting Our Focus to Managing Product Lines as Complex Systems.
by Paul O'Connor
Racing Change is a deep exploration of why and how large companies must shift the context of product development and management to be competitive in the accelerating change race created by artificial intelligence.
World-renowned expert Paul O'Connor, author of Racing Change, shares with us why and how the way we manage product and innovation management must change.
The path forward, he clearly argues, is to shift our thinking from innovating one product at a time to orchestrating entire lines of products. O’Connor details how embracing product lines as complex systems — each with a myriad of forces, constraints, agents, and components—is essential for competing in the artificial intelligence-induced accelerating change race.
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What Everyone is Saying
"A must-read for anyone interested in innovation or product management within medium and large-sized companies."
"Racing Change spells out how we must learn to change our core product offerings, not just keep pumping out the 'BS products' that are leading us to a nowhere future."
"This book is the most insightful book on innovation that I've ever read. Kudos to the Author!"
"Don't look now, but the world is changing and that change is getting faster and faster. We don't have a choice. Everyone of us is going to have to learn how to manage product lines as systems, and this book lays out exactly what we need to know."
"Synopsis" may belong to another edition of this title.
BargainBookStores
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