Radical Business: The Root of Your Work and How It Can Change the World

Radical Business outlines a blueprint for an innovative, inclusive, and community driven business model—proven successful by author and entrepreneur David Gaines.

2024 CIPA EVVY AWARDS WINNER | GOLD

“This book goes on my "sacred shelf" which holds half a dozen honored books that I use to provoke new thoughts.” —Cynthia M. Adams, founder, GrantStation.com

Radical Business serves as a guide for business owners and companies eager to embrace a new, practical way of doing business. It delves into the concepts of social enterprise, showing how it can apply to anyone—be it an employee, activist, consumer, or citizen—and uses the golden rule as a catalyst for a change in mindset.

A genuinely radical business returns to its root purpose: meeting a customer's need, solving a problem, and providing value. David Gaines outlines his ‘Seven Seeds Framework’ for a radical business model, which includes:

• Supply Chain: Understanding the story behind every product.
• Employees: Building successful brands with happy teams.
• Customers: Defining ethical marketing.
• Community: Fostering healthy interdependence
• Competitors: Embracing the belief that a rising tide lifts all boats.
• Environment: Rethinking the costs & benefits to going green.
• Self: Ensuring true sustainability through self-care.

Through real-life business insights, actionable steps for positive impact, and in-depth analysis of supply chain and environmental interactions, Radical Business offers strategies to help us leave the world better than we found it.

David Gaines is the CEO of La Terza Coffee, a Cincinnati-based social enterprise coffee roaster, and the author of Radical Business, winner of the CIPA EVVY Gold Award. Long active in the social enterprise movement, he writes and speaks on conscious capitalism, the stakeholder economy, and how everyday choices shape a more human economy. He's an idealist who believes that any business can be a force for good, and that the world we want is already being built, one decision at a time. He lives in Cincinnati with his wife and two sons. Learn more at davidgaines.com.