Radical Reorganization of Existing Work Structures Through Digitalization (Advances in Knowledge Acquisition, Transfer, and Management)

"This book explores how the 21st Century is the era of high-tech, digitized, borderless and networked economies and organizations. It explores how organizations are realigning, reshaping and reinventing themselves. It also provides understanding on the characteristics of networked enterprises, their pros and cons, critical success factors, reinvention strategies and envisaged changes"--

Punita Duhan is a faculty in Business Administration with Department of Training and Technical Education, Govt. of Delhi for the last 17 years and also pursuing research in Social Media from IMS, BHU, Varanasi. Her research interests include Consumer Behaviour, Behavioural Marketing, Social and Digital Technologies, Digital Marketing, and E-Commerce. Prior to this, she has worked as Faculty of Management with University Business School, Punjab University, Chandigarh and IMT, Faridabad. She has attended more than 35 national and international conferences and has presented papers in more than 25 national and international conferences. She has published more than 12 research papers with prestigious publishers such as Sage, Palgrave, Springer, IGI Global, Bloomsbury, etc., and edited one book on Social Media, published by IGI Global. She is also on editorial board of peer reviewed prestigious journals. Besides, she has been actively involved in curriculum development and e-content development of various universities, National Institute of open schooling and technical education departments of Delhi and Haryana State in the management area.