Radical Senora Era: Ancestral Latin American Secrets for a Happier, Healthier Life

A practical, accessible guide to how women everywhere can cultivate their own inner señora through simple yet radical ways hard-working, resourceful Latina women for generations have found to refresh, renew, and take time out for themselves.

Robust or struggling, tireless or fatigued, traditional or future-bound—anyone in any stage or walk of life can become a “radical señora.” And in our post-hustle culture, post “Boss Babe” era, when the pandemic and “Quiet Quitting” have ushered in a major work-life reckoning, women everywhere are seeking ways to put self-care first—and find relatable alternatives to modern “exclusive” wellness practices. Now authors Christina Kelmon and Ann Murray Dunning turn decades of ancestral knowledge, personal lore, and cutting-edge research into a
one-of-a-kind book that can help you learn time-tested, simple habits and rituals based on natural living.

Rediscover how to do something purely for the pleasure of it—without deadlines, goals, or the constant pressure to be “productive.” Find out how this generates a flow that is a mix of play and energy that consistently renews your spirit and outlook. Learn how to incorporate señora home practices that can help you integrate calm and positivity into your precious space. From teas to face masks to gardening wisdom, try the easy, nature-based beauty secrets and solutions that can help you feel good. Develop helpful rules for living that will lead to physical health and  peace of mind.

Inspirational and informative, Radical Señora Era can help you find joy in even the smallest moments of the day—and create a self-care toolbox that will not only bring you happiness, but ongoing, lifelong fulfillment.

ANN MURRAY DUNNING is the co-founder and CMO at the Latina wellness brand, Vamigas. She is an Inc. Magazine Female Founders 200 winner; a top communications strategist in Silicon Valley; and an angel investor for BIPOC-led startups focused on women’s health and wellness. A member of the pioneering women’s network Pipeline Angels, Ann was a recipient of Verizon’s Latino Entrepreneur Awards.  She’s authored articles for Parentology, Entrepreneur.com, and writes a column about clean beauty and Latinas for media outlet Luz Media. A graduate of UCLA and USC, she currently lives on a ranchito in Southern California wine country with her family. Visit her online at SenoraEra.com.

CHRISTINA KELMON is the co-founder and CEO of Vamigas. She’s an Inc. Magazine’s Female Founders 200 winner and a Forbes100 recipient featured in People en Español, Forbes, Univision and more.  An advisor to women-owned CPG brands, she is also a founding partner of blx, a syndicate funding BIPOC founders.  She began her career working for Congresswoman Barbara Lee, and shortly after joined an investment bank in San Francisco. She lives in the Bay Area with her daughter and husband and can be found online at SenoraEra.com.