Title: Radio, TV and Cable Programming Herbert H. Howard; Michael S. Kievman and Barbara A. Moore
Publisher: Iowa State University Press
Publication Date: 1994
Language: English
ISBN 10: 0813803438
ISBN 13: 9780813803432
Binding: Hardcover
Edition: 2nd Edition
Condition: As New
Weight: 28 ounces

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This edition details the organisation of the broadcast programme department and the responsibilities of the director. Other practical subjects covered include how to design competitive strategies and schedules for television stations and attractive formats for radio.

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