208 Seiten Mit leichten altersbedingten Lager- und Gebrauchsspuren. W2-Ga-28 Sprache: Englisch Gewicht in Gramm: 293 23,4 x 15,3 x 1,2 cm, Taschenbuch.

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Bibliographic Details

Title

Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)

Publisher

Routledge 07.06.1996.

Publication Date

1996

Language

English

ISBN 10

0240802349

ISBN 13

9780240802343

Binding

Soft cover

Condition

Gut

Weight

293 grams

Seller catalogs

Medien

About this title

Synopsis

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.

Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

About the Author

Eric G. Norberg

"About this title" may belong to another edition of this title.

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