Radio And Television Communication

The power of broadcast media in today's society is enormous. Radio and television are the forms of mass media that can reach millions of people at a time. They have a huge influence on our lives and can be used to educate, inform, entertain, expose us to other people and cultures around the world, and even to babysit our children. This book deals with subject areas related to radio and television communication. It covers issues concerned with broadcast transmission systems, satellites, and other carriers and also focuses on technological programming of services. The recent developments of radio and television services along with their role in contemporary society is also described. The book is designed to give the student of mass communication a general and comprehensive view of the broadcast media. It will also be useful for media personnel, social scientists, educationists, research scholars and the general audience.

Dr. Humna Fayed is a distinguished academic with post-doctoral expertise in broadcasting. Their research, conducted at a leading UK university, informs this comprehensive textbook. They are a recognized authority in media studies.