He drew constantly. It was always there, quietly running alongside everything else he did. And eventually, that passion became Rainbow Rabbit. A story he believed, with his whole heart, could teach children something the world needed more of. Kindness. Belonging. The courage to be exactly who you are.

Arthur passed away in 2010 before seeing his dream of having Rainbow Rabbit read in classrooms all over the world. His family has continued his legacy with new charachters, stories and more children inspired each day.

Rainbow Rabbit tells the story of a colorful rabbit in Lettuce Valley who feels out of place among the other rabbits. When the Princess sees him. Really sees him. Everything changes. Because being different was never a flaw. It was his greatest gift.

WHAT PARENTS AND EDUCATORS LOVE:

A timeless story rooted in kindness, empathy, and inclusion
Sparks meaningful conversations about what makes us unique
Builds social-emotional learning (SEL) skills through storytelling
Perfect read-aloud for ages 3-9, Pre-K through Grade 3
Featured at the Strong Museum of Play

Through Rainbow Rabbit, we learn that we must remain true to who we are, no matter what obstacles stand in our path.

Also available: The Rainbow Rabbit Storytelling Coloring Book. 40+ pages of screen-free creative fun that brings the story to life.

Arthur's passion has not been forgotten. Help us carry it forward.

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