PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients

Who should become a PR Rainmaker?You should. But only if you want to create the kind of high-impact publicity for your company that will attract more clients and customersand thus increase your revenues.By following the PR Rainmakers Three Simple Rules, you will master the power to persuade the news media to work for you. By applying the PR Rainmakers time-tested techniques, you will:·Get attention.·Build credibility.·Enhance reputation.·Pull in more prospects.·Add clients and customers.·Make more money.Start today. Read this book.

Rusty Cawley spent more than two decades in the news media as a reporter, editor and publisher. Today, he serves as the director of media relations for one of the largest independent public relations agencies in Dallas.Cawley advises a wide range of clients on the proper and successful use of PR Rainmaking techniques. He also teaches these techniques to executives, professionals and entrepreneurs through his speeches, seminars, workshops and his Web site, www.PRrainmaker.com.