Ramification of Packaging on Consumers' Buying behaviour (Case of Ready to Eat Food Products)

This book is written and designed to know the importance of Packaging and packaging elements in present era and impact of product packaging on Consumer buying behavior towards Ready to Eat Food items. This book highlights the status of food sector, demand for ready to eat food products in India. This also emphasis on the emergency of new trends in food market and Agri business, This book provides empirical information about various methodologies and aspects related to know the impact (Positive or Negative), (High or Low) of product packaging on the buying preference and behavior towards purchasing the ready to eat food products and how product packaging can be used as a Market strategical tool for boosting the customer base of a company large a extent.