Ramping Your Brand: How to Ride the Killer CPG Growth Curve
Language: English
Published by Pgs Press, 2025
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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In English.
Seller Inventory # ria9781733444651_new
- Title
- Ramping Your Brand: How to Ride the Killer CPG Growth Curve
- Author
- Richardson, James F
- Publisher
- Pgs Press
- Publication year
- 2025
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1733444653
- ISBN 13
- 9781733444651
- Edition
- 2nd Edition
- Item weight
- 627 grams
In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth.
Part 4. Accelerating to Scale: There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans, not experts in the ramping of premium CPG businesses. You need to learn how to deploy them.
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Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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