Rapid Modelling and Quick Response presents new research developments in the fields of rapid modelling and quick response linked with performance improvements (based on lead time reduction, etc., as well as financial performance measures).

The papers and teaching cases in this book were presented at the second Rapid Modelling Conference: "Quick Response – Intersection of Theory and Practice". The main focus of this collection is the transfer of knowledge from theory to practice, providing the theoretical foundations for successful performance improvement.

This conference volume challenges the traditional notions of rapid modelling, and offers valuable contributions to the scientific communities of operations management, production management, supply chain management, industrial engineering and operations research.

Rapid Modelling and Quick Response will give the interested reader (researcher, as well as practitioner) a good overview of new developments in this field.

About the Author

Gerald Reiner studied Business Administration in Vienna after an education in Industrial Engineering. In 2001 he received his Doctorate in Business Administration (Quality Management and Production Management) at the Vienna University of Economics and Business Administration, where he later received his Habilitation (venia legendi).

Between 1999 and 2006 he was Assistant Professor at the Department of Production Management at the Vienna University of Economics and Business Administration. He served as visiting professor at Aston Business School (UK) in March 2006 and also at the University of Lausanne (Switzerland) from March 2007 to June 2007.

Since February 2007 Gerald Reiner has been a full professor at the Enterprise Institute at the University of Neuch�tel, Switzerland. His research interests lie in the fields of supply chain management, quality management and operations management. He has published articles in International Journal of Production Economics, International Journal of Production Research, International Journal of Operations and Production Management, Operations Management Research, and other leading journals, as well as books and numerous book chapters.

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