Rapid Transformation: The Science of Achieving Impossible Goals

New York Times Bestseller! Most businesses aren’t stuck because they need to do more. They’re stuck because their current model can’t scale—and no amount of effort will fix it.

The Science of Scaling shows you what actually scales, and what never will.

This is not a book about incremental growth. If you’re trying to optimize what you’re already doing, this isn’t for you. But if you’re ready to eliminate what’s holding you back and build something that can truly scale, this is where everything changes.

Inside, you’ll learn how to shift from effort-driven growth to scalable systems:

• Set an impossible goal that exposes what must change
• Use time as a strategic filter—not a constraint
• Eliminate the parts of your business that will never scale
• Build a simple model that produces exponential results
• Create a team and culture that grows without you

Because once you build something that scales, growth stops being a struggle—and becomes inevitable.

Dr. Benjamin Hardy is an organizational psychologist whose books have sold millions of copies worldwide. Among those are the trilogy of entrepreneurial strategy books—Who Not How, The Gap and the Gain, and 10x is Easier than 2x—which he co-authored with Dan Sullivan. Dr. Hardy helps leaders and organizations achieve impossible goals. He and his wife, Lauren, live in Orlando, Florida, with their seven children.

Blake Erickson is the co-founder of Scaling.com, a company dedicated to helping entrepreneurs scale bigger and faster than they think possible. As an author and highly sought after keynote speaker, he specializes in helping companies and individuals achieve rapid growth and impossible goals. He resides in Utah with his amazing wife Bre, and their two sons.