Synopsis
Save yourself from lawsuits, pack your clinic with patients referred by other patients, convert every consultation to a scheduled procedure and love what you do for a living! Healthcare is evolving and doctors HAVE TO evolve or get left behind. Everything you do as a healthcare provider hinges upon your ability to communicate with your patients! This book will teach you research proven methods and techniques you can use tomorrow to sell patients on their own well-being. Neuro-Linguistic Programming, the Franklin Effect, the Pratfall Effect, Body Language Techniques, Word Anchoring, Diffusing Frustration, Office Feng Shui and many more means for more effectively convincing patients of how you can help them are covered in this must-read resource. After reading this book, be prepared to more effectively 1: reduce malpractice exposure, 2: increase referrals, 3: convert consultations to scheduled procedures and 4: gain a renewed appreciation for the gift of the ability to help patients feel better about themselves.
About the Author
Brenton B. Koch, MD, FACS, is a double board certified facial plastic and reconstructive surgeon. He is certified by the American Board of Facial Plastic and Reconstructive Surgery as well as the American Board of Otolaryngology-Head and Neck Surgery and has earned the designation of Fellow in the American College of Surgeons. Dr. Koch specializes exclusively in plastic and reconstructive surgery of the face with an emphasis in rhinoplasty and cosmetic facial rejuvenation. Each year his team of professionals prepares for and performs hundreds of facial surgeries treating problems relating to appearance, accident or disease. He resides in Des Moines, Iowa, with his wife, Heidi M. Koch, MD, and their four children.
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