(Re)Defining the Goal : The True Path to Career Readiness in the 21st Century

How is it possible that both university graduates and unfilled job openings are both at record-breaking highs? Our world has changed. New and emerging occupations in every industry now require a combination of academic knowledge and technical ability. With rising education costs, mounting student debt, fierce competition for jobs, and the oversaturation of some academic majors in the workforce, we need to once again guide students towards personality-aligned careers and not just into college. Extensively researched, (Re)Defining the Goal deconstructs the prevalent “one-size-fits-all” education agenda. The author provides a fresh perspective, replicable strategies, and outlines six proven steps to help students secure a competitive advantage in the new economy. Gain a new paradigm and the right resources to help students avoid the pitfalls of unemployment, or underemployment, after graduation.

A passionate advocate for ensuring all students align their personality, profession, passions, and purpose, Dr. Kevin Fleming is a scholar, edupreneur, disciple of Christ, & philomath. He leads the Planning & Development unit as a Vice President at Norco College (part of RCCD in California) having previously supported over 40 Career & Technical Education (CTE) programs and many state and federal grants as a Dean of Instruction. Producer of multiple viral animation videos including Success in the New Economy, Dr. Fleming is a passionate advocate for ensuring all students enter the labor market with a competitive advantage.

Dr.  Fleming is a faculty member, keynote speaker, Founder and CEO of Catapult LPD, and a recovering academic elitist. A true life-long learner, he has earned two Bachelor's degrees from Loyola Marymount University (Psychology & Philosophy); a Master of Arts from The Ohio State University (Educational Policy & Leadership), a MBA from the University of Redlands, and a Ph.D. in Education from Claremont Graduate University...but it was his CTE industry certification in geographical information systems (GIS) that lifted him out of working poverty. 

Dr. Fleming authored multiple books including (Re)Defining the Goal, There's A Hat For That!, Maintaining Strategic Relevance, and the first free/interactive etextbook to train Supply Chain Technicians. His work was recognized by the Community College Futures Assembly for workforce trend analysis & labor market research for the largest higher education system in the world: the California Community Colleges.

Dr. Fleming has successfully founded five private-sector companies and has been honored with the Presidential Citation for Outstanding Achievement and Service from Loyola Marymount University. Dr. Fleming is a proud eagle scout, father, certified etiquette trainer, has completed five marathons, and remains an active volunteer with Sigma Phi Epsilon Fraternity. Learn more at