Reach : Create the Biggest Possible Audience for Your Message, Book, or Cause

Robinson, Becky

ISBN 10: 1523000872 / ISBN 13: 9781523000876

Published by Berrett-Koehler Publishers, Incorporated, 2022

About this Item

Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Seller Inventory # 46627864-6

Bibliographic Details

• Title: Reach : Create the Biggest Possible Audience for Your Message, Book, or Cause
• Publisher: Berrett-Koehler Publishers, Incorporated
• Publication Date: 2022
• Language: English
• ISBN 10: 1523000872
• ISBN 13: 9781523000876
• Binding: Soft cover
• Condition: Fine
• Weight: 0.65 pounds

About this title

Synopsis

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.
 
Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you’ll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others.
 
Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.
 
This is a long-term process—one that doesn’t normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.
 

About the Author

Becky Robinson is founder and CEO of Weaving Influence, a digital marketing agency working with authors, thought leaders, trainers, coaches, consultants, nonprofits, and training organizations since 2012. She has launched more than 150 books and provided ongoing digital marketing support to hundreds of clients.